Side-by-side matcha tasting. I’m pitting this one against Bird & Blend. I knew the moment I opened the tins which was the winner but since you are here for the ride let’s drag out the answer like a recipe with a life story in front of it. Open opening the package of Cultivate I was greeted with fairly nicely green-colored powder and a slightly chocolate, slightly frozen parmesan smell. Which from what I’ve learned means that it’s a higher grade matcha but it may have been sitting out in un-proper conditions. The flavor is heavy in umami. Smooth mouthfeel with very little grit, despite my lack of siting and terrible whisking. I am drinking this thick so it’s quite a punch to the face Bits of seaweed and light hay notes as well. I drank this one first assuming the other wasn’t going to be too bad. I was wrong and now I need to go put something else in my mouth.