I’m really fortunate that my tastes usually refer beer over champagne. it keeps me out of a lot of financial trouble ;) For me this is everything I want out of a daily matcha. The flavor is slightly unique and solid. It stands up well to milk or sweetener but is drinkable straight. i keep a one pound bag clipped in the freezer and a small quantity in a tin. Everyday begins with matcha and 95% of the time it is this one.