In some steeps, the strongest flavor ends up being the popped rice. The rooibos isn’t the most delicious in this blend, but it’s a pretty strong flavor too. There’s a bit of dessertiness that must be the toffee, but it’s not strong enough. I also get a bit of butter. It’s definitely better with milk. Hot, I have to say I didn’t love it. I put it in the fridge to revisit the next morning, and that really improved things. Now it’s pretty cohesive, and I could see it as a flavored popcorn. The rooibos is still a little bleh, but all the flavors on top of it work together. I’ll just make sure to always have this one cold going forward!