Well, both the dry leaf and the liqueur smell strongly – deliciously! almost overpoweringly- of caramel. Upon sipping, the subtler earthy flavor of puerh is almost a relief. This is really tasty, and the caramel flavor has persisted through all 4 steeps I’ve tried so far. It’s getting weaker by the 4th, but I’ll likely try one more. I’m pleased and impressed.