Out of the bag this smells really chocolaty. Once brewed the leaf scent is rooibos while the mug has a chocolate aroma. The taste starts rooibos, without the harshness so common to this type drink, then mid sip it changes to a nice chocolate. At first I thought it tasted a bit thin and ended with a mineral taste. Then I added sweetener and the flavors got bigger. Now the rooibos and chocolate seem to swirl around each other and in between there is a neat minty like thing going on. I am not generally big on rooibos but I liked this one.