Altho this was intensely flavored I found it to smell a little fake-ish. I decided to do a HUGE pitcher of iced and it was quite nice. There is just enough of the flavor in the tea to notice – not overpowering – and ideal for iced! I’ve tried this 4 times already and the first time I wanted to wait to rate but since then have found that I enjoy it. Perhaps it need to ‘breathe’ a bit…lol…