Certainly a great any time of the day tea.
You will be hard pressed to have a good golden tippy full leaf Assam tea for the price of around $8.
It carries a medium punch of caffeine along with good astringency.
I tend to like the serving color at amber, which would mean cutting the recommended steeping time in half (8mins is recommended).
Beware: Steeping for 8mins or longer will produce a much higher astringency (bitter, even) and a jolt of caffeine equaled to a kick from the south end of a north bound mule! :)