I absolutely love Liquid Death as a brand – I think the can designs are incredible, and the market strategy impeccably executed. They’re one of a handful of RTD brands that I follow very, very closely…
They’re also REALLY challenging to find here in Canada, so whenever I’m in the US (like when I was in Vegas for WTE) I try to always get my hands on their new products. A little while back they put out a line of iced teas, and I have been DYING to get my hands on them. I nearly lost my shit when I went to one of the import stores I love (they mostly sell “exotic” candies imported from different part of the world) and they’d just brought in a shipment of all the teas. I of course bought one of each flavour…
I’m starting with this one because I just think the story here is so interesting even though the flavour is very classic. Basically, this is Liquid Death’s version of an Arnold Palmer (50/50 iced black tea and lemonade). Originally it was called Armless Palmer, but the Arnold Palmer estate sent Liquid Death a cease and desist for using the name so they renamed it to Dead Billionaire. Love it. It’s so on brand, and also a nice middle finger. In my opinion a drink name like Arnold Palmer has become so commercially recognized and iconic that it’s grown past the person it was named after. Like, when you can walk into a random cafe in the middle of any rural OR highly suburban city and see an Arnold Palmer on the drink menu then the name belongs to the people now. It would be like trying to restrict usage of a drink name like a Shirley Temple…
Anyway! As for the tea… I was surprised how mild the flavour was!? It’s not that I expected the taste to be intense because, despite their branding, that’s not really Liquid Death’s MO. But it was very thin tasting and a little more like a mildly lemon flavoured water than an actual tea. I found it refreshing, and I definitely appreciated that it wasn’t at all sweet but I just wanted a bit more intensity. Sadly, I think it’s one of the less memorable tasting products I’ve had from Liquid Death even if I’m obsessed with the name/story.
