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I got a sample of this in my December Lupicia newsletter. Dry, the sachet smells very strong – mostly caramel, but there’s also a whiff of alcohol. The caramel’s slightly on the artificial side, like those mass-market cellophane-wrapped caramel squares. The aroma stays strong post-brewing, but the flavor’s weaker than I expected. It’s sweet, and that hint of alcohol does come through. I’m not sure I would’ve been able to identify caramel if I hadn’t known, though. On the plus side, the rooibos isn’t too strong or tobacco-y. There is a slightly strange note I can’t identify, or even describe properly – it’s kind of medicinal, I think, but that’s all I’ve got. I think it’s probably just the rooibos interacting differently with the caramel and rum flavors than it does with the fruits and spices I’m used to. All in all, this is a fairly pleasant caffeine-free cup but not something I’d stock.