The first time I brewed this, it seemed weak and kind of boring. The scent of the dry leaves wasn’t super strong like the other teas in the Christmas pack. The second time I brewed this I made it quite strong. Almost too strong, but I planned on adding a little cream which would dilute it and some sugar. This time it is pretty good. I taste chocolate mostly after each sip. Chocolate flavoring in tea always intrigues me, yet when I taste it, it confuses me because it is never as full of a flavor as I am used to with chocolate. This tea has a nice hearty well rounded base to it that so many teas lack and I appreciate that! It feels filling and satisfying. I’m not quite getting a decadent level of chocolate, but I taste more chocolate on the sip as it cools. I can see this tea partying it up with other flavors really well, but if you want chocolate all on it’s own, this tea is what you are looking for.