I bought a box of 80 tea bags of rooibos yesterday as I was looking for just a plain, unflavored rooibos tea. I’m glad that I grabbed this one! The scent of the tea bags is VERY characteristic of rooibos teas: wood, earth, a bit of spice and sweetness. There is also a scent that reminds me of the zoo. I’m not sure I can explain that logic, but it makes me think of animals, dirt, wild plants and grasses. This is a fabulous, basic rooibos. I feel like it offers more than the other one-dimensional red teas out there. I taste wood and a sweetness like caramel or vanilla which fades in and out of the cup. I’m glad that I purchased this brand & look forward to having more mugs!