For someone who NEVER adds sugar to their teas…for my 2nd cup of this one from Red Leaf I decided to follow their optional suggestion by adding one of their White Sugar Sticks to it. And I must say it was very good. It does take the edge off of the WICKED BOLD Black tea taste – but I guess it all depends which way you want to go! I LOVE the boldness of this but I have to say – this is one tea I could go with or without sugar…I enjoyed BOTH cups!