Another surprise from Jillian. I agree with her description saying that it tastes a little like Raspberry flavoring but I certainly wouldn’t call it creamy. I’m hot and cold on Rooibos…here’s why…I usually like it ok BUT they usually taste the same…even if they are flavored or the flavoring isn’t enough to write home about – so – enough tho I do tend to like it in general it’s usually not out of this world by any means. I find this one just ok…yes there is flavoring but you can totally taste the Rooibos in it regardless and eventho it’s raspberry it’s not creamy…so…I’m really middle of the road on this one…it’s not bad but it’s not especially great either. I’m stoked I got to try something from this company tho! It’s another new company for me – so that’s awesome and THANKS to Jillian I was able to try it. I will say I like this better cold than hot – just for the record.