If you like Pur er you will probably enjoy this one. I’ve tried to get into them for their health benefits… and I just can’t do it. It has a very fishy, marine like, aroma. Kinda weird but somehow nice. Also a bit smoky and woodsy. Tastes like a walk in the forest. Very earthy. It takes like I picked up a twig in the woods and started chewing on it. Not really my thing.