Dry, this smells very much like ‘tea’. Being BOP, I have to remind myself that I don’t have to use as much as I normally would. Sometimes I succeed, other times not so much. Once brewed, this is a very strong smelling tea. I catch a hint of something in the nose but not sure what it is. Fruity, maybe? Not a bad tasting tea and It can definitely handle milk & sugar. Next time I might try that.