Of course it took me until the last two bags to figure out how to make this taste like more than just cinnamon water. The trick is to use 2 teabags/8 oz and steep it for at least 10 minutes. Suddenly the cinnamon kick is backed by a lovely juiciness. Hibiscus, apple, and a hint of tanginess. The cinnamon is still strong and it definitely lingers sharply. I really wish I had figured out sooner how to brew this properly. Oh well. sipdown