Oof, this matcha has an overwhelmingly strong biting, artificial strawberry flavor to it. It may be a pretty pink color, but it has zero matcha/green tea flavor, and the berry flavor just feels like a punch in the face. I just got through a bag of Lupicia’s Matcha Au Lait Strawberry, which still had a nice, vegetal matcha flavor but a sweet “candy strawberry marshmallow” sort of flavor to it, and compared to that, this is just not really doing it for me. Even used in a berry smoothie, that artificial strawberry flavor overpowers everything — even the flavor of actual strawberries! (How???) If I use a very small amount of powder and use coconut milk for my latte it is slightly better, as the flavor of the coconut milk helps temper it a bit.
I really enjoyed T2’s Mint Chip matcha, but not a fan of this one. Hoping to get through my bag rather quickly…
Flavors: Artificial, Biting, Strawberry