The flavor of the this tea has a rich and earthy flavor with gentle, subdued tones while also retaining its depth. Compared the culinary grade (from another brand), this tea is not bitter at all, though I would be hard-pressed to describe it in other means, though it is by no means bland or unremarkable. On the contrary, I would say that if done in the hands of a professional, one could draw its immense depth and elevate the taste of this tea to its fullest potential. I poured 2 cups of water 170 degrees Fahrenheit (76 in Celsius) in 1 tbsp of matcha. I mixed it as well and thoroughly as I could and it tasted great despite my expectations! The aroma smelled liked ceremonial grade tea and there’s no sweet taste to it, as mentioned earlier. Overall, it is good matcha tea and I wouldn’t mind using it everyday and would recommend it to someone who wants to try tea for the first time.