This company should be flogged for equating this dime-store powder to the Father of Chado (Tea Ceremonies) Sen No Rikyu. I have met the 15th descendant of Sen on Rikyu, Urasenke Grandmaster Hounsai Hanso Genshitsu and he would choke on this stuff if you could get the old guy to drink this.
The taste itself will not kill you but it is no better tasting than the residual Matcha Powder that Costco a.k.a. Kirkland places on it’s Ryohucha generic green tea bags. In Fact I would say the Kirkland one is better. It is very chalky even after well mixed with a 120 Prong Chasen. When you get to the bottom of your raku you will find a goo 1/4tsp of unmixed solids.
It’s drinkable in a pinch as futsucha (regular daily tea) but nothing that will pop your sox. As a food ingredient it will serve you well. I’ll save it for smoothies or Frappuccinos to impress my non tea-freak friends who just love all my Japanophile stuff.