Sipdown so thought I’d do a quick note.
Lots of toasty rice flavor. I don’t know what rum tastes like so I can’t comment on that. :P It doesn’t have the horchata taste to me, however, it was a good genmaicha with very light cinnamon notes. I think it lacked the creamy part of the horchata flavor but it was a nice roasty-toasty rice flavor. I followed instructions per the package.
Flavors: Cinnamon, Rice, Spices, Sweet