Of the gen mai cha teas in bags I have tried, this one has the strongest toasted rice note and weakest tea flavors. The dry tea bags have the aroma of green tea and toasted rice in balance. The steeped cup has a light yellow color and nice toasty aroma. The rice flavors come through strongly, and it is hard to taste the tea. Still, the toasted rice on its own is pleasant.
I tried another one with a 8-ish minute steeping at the same temperature. That brought out the bitter of the green tea, and it was too bitter for me.