Basic Japanese equivalent of Lipton breakfast black. Tea bags. As with many items that are cheap but visually attractive, I got it for the packaging (http://www.tiger-tiger.org/aloneinkyoto/dailyclub.jpg) which is in a word adorable!! The taste is nothing to write home about, but it is nice to have a fall-back breakfast blend for mornings when the plastic nut in my coffee grinder cracks, comes apart, and sends its aluminum blade ricocheting inside the translucent grinder dome, diorama-like, illustrating why certain appliances should never be bought at Goodwill.