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First: this tea is green. If Gatorade made a drink this color, I would refuse to drink it on the grounds that nothing in nature could possibly be that shade of neon green. But, apparently, I’d be wrong. Here’s a photo: http://flic.kr/p/9uqpuL

It tastes perfectly natural, though. Compared to other genmaichas I’ve tried, it perhaps tastes a bit more like green tea than toasted rice. And I can definitely feel the extra caffeine from the matcha. But, while it’s nice, honestly I don’t know if it’s different enough from any other genmaicha to justify the rather-high price.