I love the color of this tea. I like to drink this on the ship but tend to forget to take the little baggies out of my cup. It has that wonderful matcha scent and taste until it turns bitter. This is my first and only experience with matcha and I am sure it is an insult to matcha purists. LOL When I lived in San Francisco I would eat green tea ice cream and this tea reminds me how much I miss it. :) So I am off to get an ice cream maker!