The smell of the dried leaves is rich like tobacco and leather with a hint of musk, just lovely! This smell should be bottled as a men’s cologne. The directions say 1+ tsp and I like my tea a bit stronger, so I put in just about 1 and a half. When I brewed it, it tasted a bit strong so I added a tsp of sugar and it was perfect. If I was drinking it bare, I might use more like 1 tsp and 1 1/2 if adding sugar or milk. The taste is a wonderful mixture of vanilla and cocoa with the faintest hint of astringency in the middle of the tongue. There are very nice toasty and earthy notes with a hint of currant and brandy. I am drinking it with my breakfast of blueberry bagel and it goes perfectly. This is my first experience with a pure Keemun and I really am enjoying this cup.
Upping my rating a bit! It tastes wonderful brewed stronger or weaker and you still get all the notes and different flavors. I don’t know how I made it this long in my life without ever having had a good Keemun. Just lovely!