I received a lovely rainbow tin of Birthday Cake as a Christmas present, and it makes me ever so happy.
Dry: smells really strong, and really sweet, like vanilla icing
Steeped: smells strongly, coworkers said like maple, or something else sweet. Tastes sweet, but not too sweet, and quite like a vanilla cake. An excellent way to start what may be a long day! Coworkers kept commenting how good I was making the room smell as well.
2nd steep: both smell and flavour not as intense, need to steep quite a bit longer for similar amounts of flavour.