This tea cranks the cinnamon into overdrive and the flavour deepens with every passing minute. I love me some strong, spicy, delectable chai, and this tea falls into such a craving category. Steep it long, steep it hot, sip it slow, make it last = recipe for chai perfection. I once used this in a vegan bread recipe, instead of plain ol’ water I used the water from steeped pure chai, turned out wonderfully!