I thought I was being ripped off for paying $30 for this little tin. But I enjoyed every cup of milk tea I made with this. When I used up the whole tin, I decided to find cheaper alternatives so I bought a few ounces from a local coffee-and-tea shop. It was a mistake! What a horrifying experience! Now I use it for baking instead. I have learned that you really get what you pay for in terms of matcha.