What sold me on this tea is what sold me on most teas: I held the box to my nose and lightly squeezed it to smell the aroma seeping out. And this one smelled of yummy desserts. Sold! It’s simple as teas are concerned, but is an excellent dessert tea. I even brewed a couple bags in a cup of water and used it for my oatmeal instead of plain water or milk and it was delightful.