My first brew of 190 degrees for 5 minutes created a slightly bitter oolong whereas my second brew I opted, again, for 190 degrees but shortened the steep time to 3 minutes and experienced no bitterness.
Smell-wise, I picked up hints of cinnamon and herbs in scent but the taste was a straight forward oolong tea.
This is a tea I feel stands on its own or as the base to a flavored brew. Also, I did not find the need to add any sweeteners or milk to make it drinkable. Overall I was pleased with it and would drink it again.
Flavors: Cinnamon, Herbs