This tea requires double or more the usual leaf to brew the way I like a morning cup. I’m terrified of overbrewing, so I took several tries to be bold enough to go the recommended longer range time of 8 minutes. Bingo! The 8 minute brew with boiling water produced the sweetest, closest to cocoa flavor that I desired. This is an excellent everyday choice, I can afford to stock up on this one. And it is rich and strong enough for a work morning beginning at 5:30 a.m. (And no, I am so NOT a morning person…) I find Golden Moon’s Keemun the standard for cocoa goodness, but the cost is more.