So here’s why I didn’t give this tea a higher rating: 1) Matcha should be fresh tasting, smooth, slightly bitter, immensely vegetal, and FRESH tasting, this tea simply was not, 2) the tea was delivered in a tin with the green tea pouring out of the tin when it arrived (of course the tea was “sealed” with a plastic wrapper, 3) the tea was not hermetically sealed which, for matcha green tea, is a big no-no. Now onto tasting note: this brew was a ratio of 1 tsp to 6-8 ounces. The tea aroma was moderately fresh smelling, but on the slightly flat side. The tea liquor was granular/powdery forest green in color. Usually, my other matchas are more of a lighter green than this with the same ratio. The taste of the tea was VERY bitter, the kind that you associate with drinking dish-washing soap, not the good kind of astringency normally found in quality matcha green tea. I honestly don’t know what to do with this tea except dilute completely in colder water and try it that way, or put on food as one might use culinary-grade matcha. I feel very sorry, however, that at the cost of imperial (ceremonial-grade) matcha, I now have a small tin of low-grade culinary matcha. For a better quality matcha buy from Teavana. I rarely tout this “tea” store for anything, but they must be commended for their high-quality, ceremonial-grade matcha.