I wanted to like this so much because the concept of a gochujang chai is honestly so fucking cool and that flavour seems wildly complimentary to most of the more traditional leaning spice mixes used in chai. I got even more excited when I took a closer look at the dry leaf within the sachets because visually I could see a pretty significant amount of the bright red Korean pepper flakes scattered throughout the tea.
Steeped it’s… whelming.
Personally, I think this company took an absolutely 11/10 concept and played it super safe in terms of actually conveying the flavour. The sort of thing from companies who, like, put basil in the name of a tea because it’s a cool, trending herb but then list it as the last ingredient and drown the taste out with other flavours because they worry that people will be off put by the herbaceousness. Like, if I’m buying a tea called gochujang chai then I want to taste the fucking gochujang! Don’t get conservative on me! I’ve already bought into your super innovative, trendy and foodie-forward concept.
…with all of that said, it’s a perfectly lovely chai if you’re not specifically seeking out the gochujang. The tea base is exceptional and you can tell a lot of care has gone into sourcing high quality, fresh spices. Amazing aroma, good heat, and really well balanced sans that one ingredient. With the lemongrass inclusion and the focus on cinnamon, ginger, and cardamom it almost feels a little more Thai influenced over Korean. If Onyx had set a different expectation (re: new name/less emphasis on the gochujang) I think this review would have been much, much more favorable.