Other reviewers have noted that this is not a very strong chai. While I would agree with them, I actually think a more mild chai isn’t a bad thing to have on hand. It is not flavorless – the vanilla and chai spices are certainly detectable. It is, however, more gentle and less intense than many other chais I’ve had. This morning, I’m sipping it after coffee and it’s perfectly cozy on a very cold November day. Purchase/drink if the idea of a “soft” chai appeals to you, and avoid if you like a more “in your face” chai.