My husband brought this bagged tea home from the UK a few days ago…. He is an “80 bags a box” kind of guy, so it was nice that he tried to bring me " fancy" tea. I steeped up a cup for both of us this morning. His response? “Tastes like tea”. Gotta love the husband! This tea actually has a pleasant biscuity aroma and taste. It’s a lighter brown tea, but I couldn’t detect much bitterness, which works for me. I add milk and sugar and this tea held both well. I didn’t have the guts to open a teabag, but I suspect there’s weensie pieces, or perhaps dust….. But this is a nice and easy alternative to the standard bagged in a box breakfast tea.