My first encounter with Urban Tea. This has a powerful aroma and taste. Aroma is mostly Coconut and Lavender. The Taste is first and foremost Coconut and then the Lavender jumps in fairly fast after that first pop of coconut. The rooibos flavor isn’t as intense as most rooibos can be but it still contributes to the natural sweetness to the taste…without it I think the floral notes could be bitter and the coconut more intense. With all of these ingredients together it seems to all meet in the middle quite nicely!