Aroma. Flavor. Appearance. All important aspects to good matcha. But let us begin by saying that this is not matcha. Anything made outside of Japan is not matcha. Powdered green tea this is. The aroma is lemony. Actually, it’s beyond lemon. Lemon punch to your face. The next punch is to the gut in the color. Hideous. Perhaps the green of a green olive. I’d rather eat a green olive. IS that sugar? It does not list sugar but it sure looks like sugar. The natural flavor crystalized? No idea. Out of respect for this company because they make other great tea I decided to still give it a try. Big nope. The watercolor is atrocious as well. Not that I was expecting it to magically shift to jade green. I regret putting this in my mouth. I’ve tried to rid the taste with a cookie and my husband’s zero-proof drink but it remains. Do not let this review ruin yoru thoughts toward teakruthi though. They make other teas that are suberb.