This tea smells exactly like my favorite childhood cereal- Blueberry Morning by Post. So that definitely helps it.
Otherwise, I really do like the tea! In my opinion it definitely needs to be served quite hot or ice cold- it really can get pretty terrible in the middle of those temperatures- sort of dries out your throat and leaves a bad aftertaste.
I’d also recommend a short brew time.
Definitely full on blueberry but you can also pick up the floral notes.