2 Tasting Notes
Seeing the growing trend of tea consumption amongst people in our city, we had been contemplating starting a business for storing and distributing tea. We tried searching about tea business in India online. However, it was difficult to get a one stop website that provides information on various aspects of tea business. On further exploring various websites, we came across assamteasellers.in website.
Initially, we thought that the website would be all about sales of tea by Assam tea manufacturers. However, on closely reading the website, we found that the site contains all the information needed for an outsider to understand all about the tea business. The website is a gold mine of information regarding tea and tea business in India.
The website lists all the different types of tea available with manufacturers in Assam alongwith their photographs. The website provides photographs of actual tea samples without any digital modifications. Care is taken to provide comprehensive information about all types of tea available, the differences between all the types of tea. Hard to grasp terms like primary, secondary and RP Tea are easily explained through examples.
Assam tea Sellers are extremely transparent when it comes to pricing and service offered. The website aims to eliminate the middlemen in the tea industry by helping both small and large businessmen directly contact the tea manufacturers. Pricing information on the webpage is extremely easy to understand. They follow an approach of providing standard pricing for tea so that everyone buying similar quantities is equally placed in terms of pricing.
Often marketers sell their products to unaware buyers without educating their clients. Assam Tea Sellers follow a different approach. They educate their customers on all aspects of running a tea business. Information on sourcing, branding, storing/ stocking tea, packaging and serving is provided on the website in plain and lucid language. They even explain in greater the right time to buy tea from Assam so that tea lasts longer.
In our opinion, the biggest differentiating factors of this website are the Tea Guide and Expert pages. The Tea Guide page lists out in detail the various aspects of running a tea business. It contains information of the profitability aspect of various kind of tea. The page also offers information on the branding aspect of Assam Tea and ways of establishing tea brands in local markets.
The Expert page is one of its kinds. This webpage has numerous insightful articles on tea written by experts in this field. Information regarding various additives, flavours and blends is available from experts on this page. Business proposals developed by experts from various areas of the country are provided here. The business proposals are extremely thorough, meticulous and provide real life examples by businessmen in this field. In the articles, you also come across difficulties faced by businessmen and ways to overcome the challenges while running the tea business. Information on running a tea business through online channels is also shared for people who want to start a part time tea business.
On the whole, assamteasellers.in is not only an excellent place to order tea for your business but also a great resource that helps you understand all aspects of a tea business and help you excel as a tea businessman.
India is amongst the largest tea producers and users globally. As an analyst, I have been tracking the tea markets and was looking for sources of authentic information which shall help me get an idea about the dynamics of this industry. A lot of resources on the internet gave information of the quality of teas and their prices. However, not much information was available for the value chain of tea in India from the manufacturers to distributors to the end consumer. While browsing the internet, I came across the website www.assamteasellers.in.
Initially, I thought the website was only a marketing website that sold tea from tea producers to end consumers directly. However, on closely studying the website, I found that the website was a goldmine of information regarding tea and tea business in India. On the website, I learnt the different kinds of tea available in the Indian market; learnt to distinguish between different teas; got knowledge about the values and prices of teas of various types.
The website is an ideal place to search for information for a businessman wanting to start a tea business. All the costs right from the cost of tea, discounts on various volumes, transportation cost, storage costs, taxation and duties are provided in a detailed manner on the website. Using the information on the website, I could estimate the price of tea in various Indian states, understand the costing of various Assam based tea companies and could help me do profitability analysis. This helped me arrive at the top Assam based companies in India.
The website is one of the most transparent places to buy tea from. The prices of various types of tea are listed on the website along with the volume discount applicable if any. The website therefore provides a level playing field for various businessmen to compete in their respective markets.
One other aspect of the website I found interesting is the availability of articles written by experts in the field of tea. This page provides insights on different aspects of tea and tea business. This page was especially useful to me for calculating the monthly profitability in tea business for small as well as large sellers of tea. Information on packaging of tea is provided in this section by experts in the packing industry in a lucid and detailed manner.
Apart from commercial aspects of tea, the website provides the ways to prepare blends of different ingredients with tea to create specific flavours. There are detailed business cases made for opening a tea business on the website that can appeal to an entrepreneur.
Another distinct aspect of the website is that all the information is available in various Indian languages like Hindi, Gujarati, Bengali, etc. that makes it convenient for non-English speaking people to learn more about the tea business. In addition, the website publishes images of tea plantations and gardens in different parts of Assam.
In my opinion, assamteasellers.in does provide a great service to the tea industry by disseminating relevant and action based information for tea businessmen as well as analysts like myself.