I like hibiscus enough to drink the tisane without sweetener. I’m interested in the antioxidant properties and the lack of caffeine for an evening tea. I enjoy additional flavors/ingredients added to round out the tartness but I hate to say it, I just pass this tea up in the cupboard all the time in favor of Dammann Freres Carcadet Samba. The aroma of the RofT is enticing once brewed. The color is not quite as deep as the DF. I’ve tried it iced. It just kind of sits in my fridge til I toss it. I do taste the pineapple and lychee, though. I can see how some people would really favor this blend. It reminds me of Hawaii.