Fujiya Chaho
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I got hooked on this while studying tea ceremony. Matcha is one of those products that is good no matter how cheap you buy it, and yet you KNOW when you have a pricey cup in your hand. This is a moderately priced one, a tin of 30g is about 30 to 40 dollars American. (Well, if you buy it in Japan. I do not know about getting it in other countries)
It has a really lovely smell and a lighter color. If you make it using a chasen (whisk), you can get a really nice, fluffy froth on top. Not too bitter but still has a true matcha bite to it.