I don’t really drink alcohol very often (I might have a glass maybe 2 or 3 times a year) so this may not be totally accurate, but if you make this with a little extra dry mix the taste reminds me of red wine. I also get cherries in the taste and smell, but according to the ingredients there aren’t any. Perhaps my taste buds are playing tricks on me? I’m finishing my sample of this at the moment, and I don’t plan on repurchasing it, but it was nice to give it a go.