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When I opened up my package of GenmaiMatcha was excited to see a couple of soft white popped rice kernels- I always see them in photos but never got any before. That was fun. It’s the toasted flavor and aroma of the rice that draws me to genmatcha, so I figured I was in for a real treat. I hate to say that I was disappointed that the rice’s lovely toastiness is muted in Zen Tea’s GenmaiMatcha. Not that this is a bad tea; I suspect that those who like a more subtle influence from the rice would be a fan of this version. My rating is therefore based on my need for a stronger influence from the rice.