My first-ever tea, steeped strong, with evaporated milk added. My parents still keep King Cole in their kitchen. Malty. Hoo boy, is it ever malty. Sta-RONG. Can get bitter, but forgives a longish steep. I drink it plain these days, when I have it, which is not often. Sentimental favourite, though. Not fancy but certainly dependable. More robust than Red Rose, and miles better than Tetley.