Wowzers, this tea IS fragrant. It’s very floral and I could be crazy but I also smelled hints of vanilla and cinnamon. As it cools, it takes on a more earthy smell but still tastes refreshing. Hubby took a sip while it was at room temp and said that it tastes like Nori. In all, it’s a very nice white tea, a different but pleasant break from the flavored teas that I’ve been drinking lately.